In the example from Part I of the Net Vector Blog, my daughter and I worked together to ensure that our shopping cart was always pointed in the right direction to get to the end of the store aisle. What if we stopped walking? What if we ran too quickly and lost control of the cart? In either case, the objective (getting to the end of the aisle and continuing our shopping until done) would not have been reached! If we stopped walking, we would never complete the aisle. If we went too quickly, we would have smashed into the end wall. In both cases, we would be pointed in the right direction, but we still would not have accomplished our objective.
In analogous fashion, Cyclica’s net vector has, and will continue to, consistently point along the path to achievement. As explained in the previous post, it takes careful oversight and skill in order to align many inputs to get the desired net vector. However, maintaining direction on the right path to achievement is only part of the effort required to reach a goal. After setting the goal, it becomes a matter of exerting the proper effort to ensure the finish line is crossed. Effective execution ensures that a team does not stop short of a goal or overreach beyond our current capabilities.
This corresponds to the two fundamental properties of a vector which possesses both a direction and a magnitude. In a business, alignment on direction ensures that the net effort of a business team points towards key objectives. Magnitude addresses the need to understand the tasks being planned, and to execute those tasks in a consistent, focused way.
All too often in my experience, I have both witnessed and participated in work projects with a high degree of alignment, but that simply fell short of the objective. The project is delayed or cancelled entirely with work only partially done, or those working on the project are stretched beyond their capacity and fail to complete elements of the project or their efforts cannot possibly meet expectations. This is like a construction project that languishes only partly complete, unusable, and without the means to sustain an effective return for the work done.
I have also seen working groups with a high degree of energy, and determination, and alignment that have overdone on execution with the result being an outcome exceeding its objective in a way that cannot be managed. An example here could be a feature set for a release of a new business tool, where the developer is constantly tinkering and delivers more than what may be required to suit customers, having deleterious effects on the tool’s delivery timeline and expected impact.
At Cyclica, we attempt this careful balancing act between direction and magnitude all the time in an effort to ensure the team is not only aligned on objectives, but also execute efficiently. We have moments, like any business, where initiatives are cancelled or reset. We have moments where we have overshot the mark, and needed to correct. However, when it has come to the launch of PROBEx, DIVEx, and SWITCHx features that comprise our current offering suite, I am confident that the direction in which the team has been faced (alignment of objectives), and the magnitude of the effort required to achieve (success in execution) have provided Cyclica with the best possible results.
Cyclica’s ongoing dedication to its net vector on both components should ensure a similar level of achievement as the business continues to evolve, and our platform continues to accrue robust, effective features created by a talented and dedicated resourceful team.